• About Heartland
  • Investment Strategies
  • Investing Process
  • Firm Culture
  • Firm Governance

Heartland Advisors is a boutique, independent investment firm in Milwaukee, WI. Our value-focused, actively managed product suite is offered through 3 mutual funds and 4 separately managed accounts.

Value-Focused, Actively Managed Product Suite

Our approach is consistent across all our portfolios. However, we believe each serves a distinct role, and we construct them accordingly. Some emphasize dividends to mitigate volatility and provide a modest stream of income while others pursue opportunities unconstrained by market-cap size. The ultimate goal with each is to provide superior risk-adjusted returns and limit downside participation.

Investing Process

Heartland defines value using our proprietary, consistent, and time-tested 10 Principles of Value Investing™.

Our Investment Team applies a bottom-up approach that combines traditional fundamental analysis as well as meetings with management, competitors, and end clients of the businesses we consider for investment.

We managed about  $1.5 billion and our team collectively owned about $35 million in our Funds as of December 31, 2020.

Community Involvement   

Heartland has long believed that our success starts with client results but continues into the community. We measure our progress by asking two questions: (1) Are we succeeding for our clients? And (2) Are we helping to enhance the strength and vibrance of the world around us? To that end, Heartland has a long history of working with dozens of partners who share our civic spirit.  

Firm Culture

Our week begins with what Heartlanders affectionately refer to as the “Monday Morning Meeting,” when analysts, portfolio managers, and other key team members come together to discuss economic releases, market dynamics, and industry analysis. Similarly, each week ends with the Investment Team assembled in our Ben Graham conference room—aptly named for the founder of the Firm’s value investing style—for the “Research Meeting,” focused on stock specific research.

The agendas vary, but the goal of each is consistent—sharing, digesting, and interpreting information that will give us an advantage when competing in the marketplace.

These meetings are open to all team members, and relationship managers regularly attend to represent the eyes, ears, and voices of our clients. The discussions reflect our Midwestern roots in that debates are candid and purposeful with spirited conversations focused on achieving excellence in our investment decisions. All Investment Team members participate on equal footing and are encouraged to express alternate views. Portfolio managers serve in the role of engaged leaders—not unapproachable stars.

Our quest for constant never ending improvement (CNEI) extends beyond the Investment Team. Whether it is earning professional designations or enrolling in classes to develop new skills, team members across the Firm are strongly encouraged in their pursuit of professional and personal growth.

We also bring our passionate approach to causes beyond investing. High importance is placed on giving back to the community, and team members are encouraged to regularly volunteer their time and skills. Our sponsorship of the many local causes we support is deliberate—we support the organizations our team members are most passionate about and in which they are directly involved.

Beyond our value investment philosophy and core business, Heartland is a Firm where camaraderie among coworkers is genuine. From lunches with department heads to the longstanding tradition of new team members providing entertainment at the annual holiday party, inherent respect creates an environment for people to confidently share ideas and information.

Board of Directors & Firm Governance

The investment management, trading, and operational functions of Heartland are governed by comprehensive policies, procedures, and oversight bodies.


Email Sign Up


©2021 Heartland Advisors | 790 N. Water Street, Suite 1200, Milwaukee, WI 53202 | Business Office: 414-347-7777 | Financial Professionals: 888-505-5180 | Individual Investors: 800-432-7856

Value investments are subject to the risk that their intrinsic value may not be recognized by the broad market.

The Heartland Funds are distributed by ALPS Distributors, Inc.

Separately managed accounts and related investment advisory services are provided by Heartland Advisors, Inc., a federally registered investment advisor. ALPS Distributors, Inc., is not affiliated with Heartland Advisors, Inc.